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Lifecycle Marketing Manager

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Posted : Saturday, August 24, 2024 10:41 PM

We're revolutionizing the fitness & wellness industry, and we're looking for talented people to help us do it.
Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry's most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts.
Together we're partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world.
We're not just another tech company—we're far and away the leader of our industry.
So join the team, work with mission-led people, and enjoy amazing benefits.
Let's see what we can accomplish together! About the right team member We are looking for a Lifecycle Program Manager to manage our global referral program at ClassPass.
Because of the virality of our product, referrals is one of the largest acquisition channels at ClassPass.
This role will sit on the Lifecycle team, however they will also work closely with the acquisition team on reporting and forecasts.
The Lifecycle team oversees initiatives like referrals, email leads and winback acquisitions, increasing user retention, average revenue per user and user communication through lifecycle channels.
The person in this role will be responsible for execution, campaign set-up, and strategy of all elements of referrals while employing strong analytical skills and cross functional work to deliver growth in one of our most important channels.
You should have an understanding of growth and how referrals deliver towards the broader business objectives.
About the role Execute on emails, modals, in-app messages within Braze and campaign launches globally to grow the referral channel Manage the experimentation roadmap for referrals to optimize performance through messaging, incentives, placements and other referral levers Understand the technicalities of a Content Management System to QA referral messaging shown in product around the referral invite, share and redemption flow Analyze referral test results and the referral funnel to identify actionable opportunities (external and internal levers) to improve performance and drive scale Leverage data to back proposals and recommendations based off of learnings Partner with the in-house creative team, BI team, and product team to innovate on referral capabilities and programs Present senior stakeholders on how referrals are tracking against forecasts and company goals Work closely with the acquisition team on forecasting and reporting Support and execute on other lifecycle functions and campaigns Skills & experience 2-3+ years of experience in analytics, finance, consulting or growth / lifecycle / email marketing Attention to detail with high personal standards for accuracy and quality of work Strong project and time management skills Comfortable with numbers, interpreting data and Excel Intermediate SQL knowledge Motivated self-starter who can work independently in a lean fast-moving environment, but also builds strong relationships and trust working across teams Experience with building out emails through HTML Effective and strong communication skills Experience with tools including Contentful, Optimizely, and Braze is a plus but not required Experience with subscription economics is a plus but not required Experience with A/B and multivariate testing to have clean readouts is a plus but not required Pay transparency It is Mindbody's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable.
The goal of Mindbody's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $65,000 to $84,000.
The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.
#LI-KW1 Have we piqued your curiosity? Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply.
We're looking for the right person, not the perfect series of checkboxes.
Mindbody is an Equal Opportunity Employer.
We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply.
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
California Applicants Privacy Notice | UK/EU Applicants Privacy Notice

• Phone : NA

• Location : San Luis Obispo, CA

• Post ID: 9005025908


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