Director of Sales

The Wayfarer SLO (part of the Pacifica Hotels collection) is looking for a Director of Sales to take this hotel to new heights.
This fun and unique Hilton Tapestry branded hotel is nestled at the base of the foothills in a quaint college town.
The Wayfarer SLO has 100 rooms and 4K sq ft of space for our next Dir.
Of Sales to offer our guests from business transient to group and events.
Pacifica Hotels offers great pay, full benefits and a lucrative incentive plan.
Core functions of the position, but are not limited to the following; Act as the Point of Contact and “Face” of the hotel, introducing hotel to the local community and businesses Manager strong relationships are local Bureau and larger DT corporations bringing revenue to the hotel.
Collaborate with GM and Revenue Management to ensure revenue maximization with all corporate / groups opportunities.
Work closely with F & B team and Sale Team to establish strategic plans & pricing a for all activation points throughout the hotel.
Exceeding Guest Expectations - Providing services that are above and beyond for guest satisfaction and retention.
Demonstrating Leadership - Utilizing interpersonal and communication skills to lead, influence and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.
Modeling Appropriate Behaviors - Serving as a role model to demonstrate appropriate behaviors.
Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
Responsible for increasing revenues by soliciting new mid-week/week-end business, including food and beverage, banquet and meeting room sales on behalf of the hotels through: Directing solicitation calls to local business and prospective leads.
Soliciting and qualify potential new accounts.
Understanding and maximizing all of the hotel’s revenue channels.
Analyzing current and potential business segments and coordinating all activities to maintain and increase revenue and market share.
Effectively service and grow existing accounts.
Participating in industry and civic organizations representing opportunities for future public relations and new business.
Pro-actively pursue, organize and book sleeping rooms and group business for the hotels.
Create and promote a positive team environment for catering and sales support.
Have ongoing knowledge of the competition's product and current marketing strategies.
Communicate effectively with all hotel departments to ensure group arrangements are carried out as efficiently as possible.
Promote a professional, positive image of the hotels at all times through personal appearance, civic functions and general public relations.
Complete sales objectives and ongoing action plan, as directed by the Corporate Director of Sales & Marketing.
Provide adequate follow-up and solicit repeat bookings.
Complete weekly and monthly sales reports.
Respond promptly to all sales related inquires and correspondence from customers, prospects and lead referrals.
Conduct weekly quota of pro-active sales calls in the form of telephone calls, office appointments, blitzes, hotel site inspections, trade shows and networking functions/meetings.
Saturate and grow existing accounts.
Confirm group bookings using availability and rate guidelines approved by the General Manager.
Promote all Company managed hotels when appropriate.
Travel as necessary for sales calls and trade shows.
Respond promptly to requests by the Operational Supervisor and Corporate Director of Sales & Marketing for reports and other assignments.
Other duties from time to time as assigned by General Manager and Corporate Director of Sales & Marketing.
Markets: 1.
GROUP BUSINESS: Tour, SMERF, Corporate, Association and Government 2.
FIT - Foreign Independent Travel (contracts approved by Pacifica Hotel Company) 3.
LEISURE Booking Objective: Specific goals to be established after 90 days.
Health Benefits, Travel Perks & More Medical, Dental and Vision Insurance, 401k, Vacation and Sick Leave are offered with this position along with a Team Member Travel Program, encouraging each team member to visit sister properties and enjoy exclusive team member rates for rest and relaxation.
Pay Scale: $75,000 to $90,000/annually (based on experience) Experience Required Previous Hotel Management Experience • Understanding of all hotel revenue generation segmentation • Strong presentation and writing skills • A passion for hospitality Strong presentation, communication and organizational skills 2 year(s): Minimum of two years in related role.
Skills Preferred Interpersonal Communication (oral & written) Organized Microsoft Excel Sales Strategies Sales Behaviors Preferred Innovative: Consistently introduces new ideas and demonstrates original thinking Team Player: Works well as a member of a group Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well Enthusiastic: Shows intense and eager enjoyment and interest